Raster vs Vector Graphics
Distinguishing between raster and vector formats is important for print because they are different in how they store information and form the visual that is your digital graphic.
Raster Graphics
- Raster graphics are made up of tiny rectangular pixels arranged in a grid to represent an image.
- The format can support a wide range of colours and depict subtle graduated tones. It is well suited for displaying continuous-tone images such as photographs or shaded drawings, along with other detailed images.
- Raster files have a scaling limit. If enlarged too much, ‘pixelation’ occurs (the pixels become perceptible) and the image becomes blurry.
Vector Graphics
- Vector art are illustrations made up of beziér curves (or commonly called a ‘path’ in image manipulation programs).
- A path is a continuous line made of coordinates joined by means of a formula. Due to the smooth clean lines of paths, vector art is suitable for line drawings, diagrams and graphics such as logos.
- Paths are intuitive to modify, can be scaled indefinitely and are not bound by the limitation of rasterisation.
If you have questions about your graphic files and need advice before you design your artwork, contact us and we'll help you work out what graphics works best for your next print job!
Portable banners and flags are the perfect display tool for marketing at exhibitions, conferences, trade shows, product launches and shop fronts. They are used to grab attention, drive traffic, and promote businesses or events by leveraging their high visibility and cost-effectiveness as a marketing tool. In addition, they can be placed indoors and outdoors.
Learn how printing companies in Sydney empower businesses to boost brand visibility through high-quality print marketing. Visit the Bright Print Group website.
Kitting is available for your promotional items! Select from our comprehensive range of products and branding options to create your own custom printed merchandise set. Using our efficient kitting and distribution services , we ensure promotional items are accurately and securely packed and arrive at their destination on time - leaving you to focus on your business.
The monochrome design revival is currently trending. Once viewed as limiting in design and outdated, monochromatic designs can be seen popping up in recent popular branding with a fresh perspective. As a counter-trend to recent maximalist design and visual overload, monochrome design is driven by a desire for simplicity and elegance. It's now seen as a versatile and timeless style that can be adapted for various purposes and modern aesthetics.
Printing Warehouse Labels & Signs: A well-planned labelling and signage system for your storage environment is essential in ensuring accuracy and efficiency, helping you reduce errors and streamline operations within your warehouse.
The Western Sydney Corporate Charity Lunch 2025 was held on 28th May 2025 at the Workers Lifestyle Club in Blacktown. Honourable guests, valued sponsors and some of Western Sydney’s most influential business and community leaders attended in support of the three beneficiary organisations...
On 5th June 2025, Bright Print Group held our 9th Biggest Morning Tea at our Sydney office, raising $1029 for the Cancer Council!
Need digital printing in Sydney? Bright Print delivers speed, precision, & service. Call now to experience the difference!
Case Study: Guise Public School Outdoor and Indoor Signage "The signs look absolutely amazing and we have had lots of comments from students and families." – Guise Public School Principal
Discover how professional print materials can reflect your values and foster lasting customer loyalty. Invest in impactful design today and contact our creative team.