Choosing Colours for your Promotional Products

We often use two types of black when designing artwork. Standard 100% black and ‘rich black’ . When we use rich black, a percentage of cyan, magenta and/or yellow ink is mixed with the black. The additional saturation of colour creates a rich black that will print darker than black ink alone. It is very important to use the correct ‘black’ when designing. ‘Black’ colour swatches can appear to look the same on screen. However, setting up and using the wrong type of black can result in artwork printing incorrectly. The following examples present some common design scenarios and solutions for dealing with colour issues involving black. EXAMPLE 1: Black Backgrounds and Images

Setting up layers, spot colours and overprinting in artwork. 

Distinguishing between raster and vector formats is important for print because they are different in how they store information and form the visual that is your digital graphic. 

Portable banners and flags are the perfect display tool for marketing at exhibitions, conferences, trade shows, product launches and shop fronts. They are used to grab attention, drive traffic, and promote businesses or events by leveraging their high visibility and cost-effectiveness as a marketing tool. In addition, they can be placed indoors and outdoors.

Learn how printing companies in Sydney empower businesses to boost brand visibility through high-quality print marketing. Visit the Bright Print Group website.

Kitting is available for your promotional items! Select from our comprehensive range of products and branding options to create your own custom printed merchandise set. Using our efficient kitting and distribution services , we ensure promotional items are accurately and securely packed and arrive at their destination on time - leaving you to focus on your business.

The monochrome design revival is currently trending. Once viewed as limiting in design and outdated, monochromatic designs can be seen popping up in recent popular branding with a fresh perspective. As a counter-trend to recent maximalist design and visual overload, monochrome design is driven by a desire for simplicity and elegance. It's now seen as a versatile and timeless style that can be adapted for various purposes and modern aesthetics. 

Printing Warehouse Labels & Signs: A well-planned labelling and signage system for your storage environment is essential in ensuring accuracy and efficiency, helping you reduce errors and streamline operations within your warehouse.

The Western Sydney Corporate Charity Lunch 2025 was held on 28th May 2025 at the Workers Lifestyle Club in Blacktown. Honourable guests, valued sponsors and some of Western Sydney’s most influential business and community leaders attended in support of the three beneficiary organisations...