The Majority of Australian Consumers Value Paper & Disagree with Digital-Only Communications
The perpetual question of print vs environmental sustainability generates a lot of discussion.On the whole, the easy perception is printing is a bit like an environmental Godzilla that cuts swathes through forests with reckless abandon. But this is not the case. As an industry that faces more negative press than most, its done a lot to put sustainable practices in place. In Australia alone, we have paper recovery rates of 87%.With a lot of companies now charging extra for consumers to have the choice of receiving a paper bill, some interesting statistics can be found on the Two Sides website.These statistics open the dialogue in pursuit of a more balanced approach to how we view print sustainability right now.