We tend not to think too much about what happens to our mobile phones or devices when they’ve passed their use by dates. We don’t really, on the whole, think about the energy and the resources that go in to creating them either. The printing industry however has had to become acutely aware of the ‘well from which it draws’ in order to consider its future sustainability and reduce its environmental impact.
The following article is a case study looking at the sustainability of sourcing paper in comparison to electronics by Two Sides. It presents some thought provoking statistics…
The Case Study
Identifying the issues associated with sourcing the raw materials for both the paper and print and electronics industries is vital when determining their associated environmental impacts. This information is key for marketers to consider when determining which media channel is most effective for their particular needs and sustainability goals.