The Zodiac Group is a global conglomerate and one of Australia’s largest manufacturers and distributors of pool cleaning and maintenance equipment. They have been operating for over 25 years in Australia with agents and distributors throughout the entire country.
Zodiac has been an important BPG client for over 7 years. They value the expertise and complete service the Bright Print Group consistently offers.
Jonathan Bristow (Category Manager Southern Hemisphere) has worked closely with John Polley on all aspects of Zodiac’s print requirements since the beginning of their relationship with us. Jonathan talks about one of the many projects achieved in partnership with BPG below:
We were releasing a new product line in our mineral pool space; TRi-XO Chlorinator with Element mineral salts plus rebranding one of our Hero mineral pool products MagnaPool. We needed an effective POS communication piece to take the story of this product into our dealer’s showrooms.
I approached Bright Print and asked John Polley to create a solution for me with materials and layouts that had to be roughly the same due to constraints with store space and delivery to the store using sales person’s vehicles. I required that both POS units be able to communicate side by side or independently, display the products, carry feature and benefits messaging and that we had limited funds to complete both units...no easy task.
The result was an outstanding POS unit that delivered perfectly.
It gained us good store real estate, communicated the product message, encouraged interaction with DL info card pockets, displayed the product/s perfectly and used an innovative idea of propping open the product carton/s with a features and benefits marker. With these POS units on display in our dealer networks we have seen marked growth across the product lines and a rise in consumer interest in this new market.
I can’t thank John and the team at Bright Print enough for their support and ability to deliver a quality product on time and on budget.