There is still nothing like sitting in a quiet corner with a coffee and a newspaper or magazine. The figures show disconnecting from digital is something many of us like to do. The printed page doesn’t bing or beep at you!
According to the results on newspapers – which the research company points out was unaffected by the Nine/Fairfax merger – four out of five Australians still read newspapers, with almost 80 per cent reading papers via print or online.
As per the results, The Daily Telegraph is most read newspaper in NSW, while The Herald Sun is the most read newspaper in Victoria.
The Sydney Morning Herald is Australia’s most widely read masthead, with a cross-platform audience of 4,279,000, up 1 per cent from a year ago.
This increases its lead over Sydney rival the Daily Telegraph which has a cross-platform audience of 3,245,000, down 5.1 per cent in a year.