Casella 1919

The Casella family’s Australian vineyards grew from a strong ancestral tradition. The first family vineyard was founded in Sicily in 1919 by Giuseppe Casella on his return from World War I. Casella 1919 is a celebration of the family’s epic collective journey across time and terrain.

The Casella 1919 range of wines is the pinnacle of the Casella wine portfolio. The inaugural 2006 vintage of both the Cabernet Sauvignon and the Shiraz have won over 20 gold medals and trophies between them.

The Casella Australian wine dynasty started in Yenda in the Riverina District of NSW in the mid 1960’s. Even though it was far from home, like many Italian families the Casella family felt Australia was a promising environment to start new enterprises and raise the next generation. Yenda became the first of many vineyards that span some of Australia’s highly fertile wine growing regions and enabled the Casellas to become one of the most prolific winemaking families in the country.

To celebrate the release of Casella 1919, we were asked to print a booklet and bottle tag as part of the launch. The design of each is a subtle, winding walk through the milestones and key moments of a family and the growth of their company. The cover of the booklet is embossed on both front and back and adds a quiet textural element to an understated design. Family photographs are interspersed throughout the text making the booklet feel like a glimpse through someone’s personal archive. The stock chosen, a Knight Smooth White, matched perfectly to the sensitivity of this design and gives it a light tactile touch.

Both of these pieces honour a rich past but like a good bottle of wine, realise taste and vintage evolve as a result of the terroir from which the first vine grows but also the care and hard work that continues years in to the future. Salute!

www.casellawines.com.au

 

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